By App Type
13 categories. Find your app’s core rejection risk.
AI / LLM apps AI apps draw scrutiny on content safety, data sharing with AI APIs, and whether there's enough app around the model to be more than a thin wrapper. AI-coded / vibe-coded apps Apps built by AI code tools or cross-platform stacks get hit hardest by minimum-functionality (4.2), spam/binary-overlap (4.3), and paywall/build-config failures. Crypto / finance apps Finance apps get rejected for claims, disclaimers, legal-entity and access reasons that have nothing to do with code quality. Health / fitness (light) apps Even non-medical health apps face extra scrutiny on data privacy and health claims — overstate what you do and you inherit medical-app requirements. Kids / age-sensitive apps Anything aimed at or appealing to children triggers Apple's strictest rules on data collection, third-party SDKs, ads and parental gates. Login apps Anything behind a sign-in is your top rejection risk — a reviewer who can't get in rejects under 2.1. Marketplace apps Marketplaces mix payments, user content and accounts — the tricky part is the physical-vs-digital goods payment rule, plus moderation and access. No-code / low-code apps No-code apps (Bubble, FlutterFlow, Glide, wrappers) most often trip Guideline 4.2 and metadata/privacy issues the platform hides from you. One-time IAP apps One-time unlocks get rejected for the same reasons subscriptions do — products that don't load, aren't submitted, or bypass Apple's payment. Subscription apps Your paywall has to load, unlock, restore and show its terms during review — most subscription rejections come from an empty or untestable paywall. UGC / social / chat apps Apps where users post or message must have moderation, blocking and reporting in place — Apple treats missing safety controls as a hard 1.2 rejection. Very simple utility apps Simple is fine — but 'too simple' is a real rejection. A single-purpose utility must still feel complete, native and not like a demo. WebView / wrapper apps If a big share of your app is web content, Guideline 4.2 is your main threat — Apple rejects apps that feel like a repackaged website.